I start by understanding the task
To be able to define the end goal of a project, the timeline, resources and possible constraints before making decision about the approach, I ask questions and observe the people I design for.
Understanding the context, defining the problem, conducting user interviews and competitive analysis help me understand about the problem I need to solve with the project; it also makes me understand what I’m trying to achieve.
I believe that there is no one-way approach to idea generation and presenting or sharing concepts as all stakeholders receive information in different ways. While sometimes a simple sketch is enough, other times a high-fidelity, clickable prototype needs to be used to make the idea come across.
I enjoy working in teams, leading workshops and getting stakeholders involved in the idea-generation process.
Design, test, design again
I like starting with pen and paper, importing it to the device I’m designing for and starting testing immediately. Once I know the core functionalities, understand the link between the pages, the hierarchy of the content, etc..I start working on the detailed wireframes, create high-fidelity prototypes and continuously test with people. I like repeating the exercise 3,4 times.
I do enjoy using colours, and starting to think of the hierarchy of the various elements.