The Recruitment and Admissions teams at London Business School were in need to have a more consistent approach when it comes to the design of different assets candidates get exposed to during the customer journey. My task was to re-design the presentations, the email templates and the blog.

Process:

  • Stakeholder workshop, research
  • Sketching
  • Iterative design
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workshop held with stakeholders
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initial wireframes
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email design
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new presentation templates
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blog design proposal